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We start with why the business exists.
Most agency briefs open with target audience and budget. Ours opens with a harder question: why does this business exist, and why should anyone care? The answer shapes everything we make for you.
You tell us the story of the business in your own words and your own time. No workshops or jargon. The best material comes from the person who built it.
We turn that into a written plan: what the business stands for, the principles it runs on and the content pillars that follow. You approve it before it drives anything.
Content starts in week one, so your channels never go quiet while the strategy is written. Once the plan is approved, every post carries a message.
Each month we look at what brought in enquiries and bookings. That gets more time and budget. What didn't gets dropped.
What we count, and what we don't chase
Big reach numbers are easy to report and easy to hide behind. We hold ourselves to the numbers that show up in your business.
What we count
- Enquiries and messages that turn into conversations
- Bookings, covers and appointments
- Calls and quote requests
- Repeat customers
- Reviews won, and reviews answered well
What we don't chase
- Follower counts for their own sake
- Likes with no intent behind them
- Reach that never walks through the door
- Trends that don't fit the brand